The Economy of Free (i.e. Come and Get It!)

Several years ago I was fortunate to hear Chris Anderson speak at a new media forum. His talk was on The Economy of Free and why this works, especially in our modern world, and why this is a good thing. If you give something of quality away for free, you will gain trust, loyal customers, word of mouth, etc, etc. There’s more to it, but that’s the basic idea. You’ll have more success if you reach the “tipping point” of society – which is where the early adopters’ enthusiasm pushes a product into the mainstream (the early majority). That tipping point is vital. My publisher has been studying this phenomenon when it comes to e-books. Many e-books start off as free, or go free as a special campaign, to gain a reading audience....